WEEK ENDING 19 MARCH
promotional displays
in-store video screens
reception counters
billboards
aisle ends
Hotspots
Costumers usually stop at these points
Person
Anonymous target tracking technology
Tracking
An enhancement to depth mapping enables a near unique, anonymous profile of targets (visitors of customers) to be filed as they pass below a counter for later comparison to the profiles of people leaving though the same or another monitored exit.
Exit time
Return
Behaviour
The app provides information based on the time each person spends on the hotpoint. Tracking customers through malls or supermarkets will provide managers with valuable marketing data, and the way travelers navigate buildings such as airports and stations will be of interest not only to retailers but also to traffic managers.